KEYWORD RESEARCH

Keyword research is a seo technique used by SEO professionals to find and research actual search terms people enter into the search engines when performing a search.

Keyword research should not be carried out impromptu or unplanned. It is the foundation for all natural SEO techniques as the keywords conclusively selected depending on the search volume and likely ability to compete should be included in some, if not all, of the following SEO onpage elements, as well as in any anchor text backlinking to the relevant webpages:

• URL
• Title tag
• Metadata
• Headers
• Actual Content
• Navigation links
• Image names
• Alt attributes

And as some noted SEO expert simply state that keyword research is the substratum or the foundation of successful website development.