META DESCRIPTION
The keywords usage in your Meta description tag don't quite affect your page rank with respect to search engines (for the most part), but the Meta Description Tag can still come in handy in your overall SEO campaigns.
What Is the Meta Description Tag?
The Meta description tag is a snatch or a fragment of HTML code that comes under the <Head>… </Head> section of a Web page. It’s habitually placed after the Title tag and before the Meta keywords tag, although the order being least important.
Appropriate syntax for this HTML tag is:
<META NAME="Description" CONTENT="Your Description">
Peoples usually believe that the principle behind Meta description tag was twofold: to help the page rank highly for the words that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs). Though, these days it appears that, similar to the Meta keywords tag, the information you place in this tag is " not" given any weight in the ranking algorithms of Google, and only a miniature amount of weight age in Yahoo's.
In simplified terms, whether you use your important keyword phrases in your Meta description tag or not, it won't affect the position of your page in the SERPs for the words that are important to you. In fact, you could easily leave it out altogether.
But should you?
Well, if you're already happy with the "snippet" of text that the search engines post from your page in any given search query, then there's no reason to have a Meta description tag on your pages. However, it's significant to note that the small piece the engines use will differ, depending on what the searcher typed into the engine.
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